Embroidery Designs Guide

United Arab Emiratie Zareena showcased the true Arab, Pashno cultural embroidery patterns in the recent Dubai fest. The hallmark of her collection are the lush embroideries on single one-piece gowns. Blending old, vintage Afghani references, Zareena uses the thread zari and the gotha (the metallic fabric used richly in Indian wear) as well as luxurious crepes and chiffons to accentuate the sparkle in her embroidery. Every piece is distinct and different from the previous piece and in this lies her excellence. The bejewelled embroideries are made to perfection and have fans raving for more of her collection. Her firm belief is that simplicity is the essence of beauty and all her collections derive their elegance from their clean cuts coupled with a rich look.

‘I await inspiration. I do not plan it,’ she explains. ‘It could be a simple piece of jewellery that might take my fancy and become an inspiration for an entire collection.’

Married with two daughters, Zareena has successfully launched and maintained three businesses with the support of her husband, Colonel Mohammed Murad. She looks towards India for inspiration due to its age old tradition and culture. She has started an enterprise in Delhi with a team of designers and embroidery craftsmen. Her endeavors include a well-known beauty salon and a wedding events management company. She juggles between family life and her career and maintains a healthy balance between the two. ‘Without harmony at home, a woman cannot achieve heights. My family is my strength,’ she points out.

EDG wishes her all the best in her bejewelled embroidered life!