The first of its kind in the world of embroidery on such a large scale… an online exhibition for embroidery machines – Sewing and Machine Embroidery Online Exp 2008! The grand launch is on 1st July 2008 and is being organised by fibre2fashion. This 45 day show is a cost effective way for various manufacturers across the globe to display their exhibits and new technology to the emerging markets of India, China and South East Asia. It does away with large transport costs, custom clearances for their exhibit materials and at the same time provides an effective booth visitation by a specified target audience. If proved successful, I am quite sure that this would be replicated by other forums on all product lines.

This has actually been triggered with new markets opening up in the Eastern hemisphere of the world and few products with little knowledge available on the latest technology and trends in embroidery. In my view the 2 unique features of this online exhibition are – The first is an online chat facility between the visitor and the manufacturer. Chatting is necessary in order to resolve queries, concerns and most importantly the visitor gets a comfort feel with the manufacturer whom he would ideally like to see and deal face to face. The second feature – a 360 degree view of all products is almost like seeing the product in reality. This is critical because when a visitor decides to make a purchase worth a few hundred dollars one would want to feel, touch and study the whole product inside out. The 360 degree view meets this criteria quite well except the ‘feel’ part. With virtual reality coming of age, the ‘feel’ part would soon be taken care of.

From the manufacturers point of view an additional advantage is that this exhibition is open 24 * 7 for 45 days continuously. Visitors across the globe in different time zones would be able to access this at their convenient times. The manufacturer also gets tracking information and contact details of all the potential buyers who visited his online booth so that they can follow up later with them.

In short, this exhibition promises to be a great destination for sellers and buyers of embroidery machines.

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